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The English began making soap during the 12th century.
Henry IV came up with a clever way get noblemen into a bath at least once during their lives. In 1399, he instituted the Order of the Bath as a ritual of knighthood.
The soap business was so good that in 1622, King James I granted a monopoly to a soap maker for $100,000 a year. Well into the 19th century, soap was heavily taxed as a luxury item. When the high tax was removed, soap became available to ordinary people, and cleanliness standards improved.
The English company, Lever Brothers, an created Lifebuoy soap in 1895 and sold it as an antiseptic soap. They later changed its name to Lifebuoy Health Soap. Lever Brothers first coined the term "B.O." for bad odor as part of their marketing company for the soap.